Thursday, September 29, 2011

Junior Chamber International–Manila–Using The Disney Way in Training

Excerpts from a letter from Brian Balagot – 2011 Director for Individual Development, Junior Chamber International Manila (www.jcimanila.org); Certified National Trainer, Junior Chamber International Philippines (www.jci.cc)

“Greetings:  I am a Certified National Trainer for Junior Chamber International (JCI) – Manila, and a man whose life was changed by your book. I learned so much from reading it, and it has helped me to grow my business because of the way I applied the skills you mentioned there. From The Disney Way, storyboarding has helped me bring the members of my project team together so that we can solve complicated issues by painting a picture of the current situation together. It’s helped me to bring people on the same page because even the silent members get to participate in discussions, and we get to hear their great ideas. At the same time, I was able to personally apply them in Junior Chamber International, and lead the organization to become more efficient in what we do.

Junior Chamber International is an international organization of citizens who simply want to make where we live a better place to live in by training ourselves to actively take care of our community. We learn about the problems in the city where we live, and then we work with the Local Government Units or the Private Sector to create projects and raise funds that will solve the problems in society. We do this because we want a better future for the people who we love – especially our progeny. We recognize that sufficient training in management and leadership skills can help us become more effective active citizens. When we are more effective in active citizenry, then our projects will have a greater impact in society; and the safe and prosperous future of our loved ones becomes something more certain.

Storyboarding helps a lot here. I am certain that many people will benefit from your ideas – especially if they choose to let themselves become empowered with these skills by applying them in the work that they do.”

Monday, September 19, 2011

Innovate the Pixar Way for Filmmakers

The PIXAR Method: Tricks of the Hit Machine

By John Ott

modeling what works

photo by: JD Hancock

At the time of writing, PIXAR has released its 12th number one box office film, Cars 2. In an industry that expects one out of ten releases to be hit films, their critical and box office track record is unprecedented. Not even the early Disney studio had such a run of success.

You could credit the talents of people who work there, from Chief Creative Officer John Lasseter on down. They are immensely talented people, to be sure. But there are plenty of people with talent in Hollywood. Why has no other studio had the same success?

I believe that PIXAR has certain unique methods that help them craft superior films. And the good news is, because PIXAR began as an outsider company, many of these methods are well within reach of the indie filmmaker. Here are a few new tricks from the old toys…

Perturbate the Model

While a single writer/director is usually the prime creative force behind each PIXAR film, all of the films are regularly subjected to “brutally honest” critiques while in development from a group known as the Brain Trust. The original members of the Brain Trust were Lasseter, Pete Docter (Up, Andrew Stanton (Finding Nemo, Wall-E) and the late Joe Ranft. The group now reportedly includes other directors and creatives like Brad Bird (The Incredibles, Lee Unkrich (Toy Story 3) and Brenda Chapman (The Prince of Egypt). As you can see, the story must withstand scrutiny from a collective with a massive movie IQ.

Finance wizards have an expression: to perturbate the model. They test how models of markets would react in this or that extreme situation. The creative wizards at PIXAR do exactly the same thing. Before they ever start animating a story, it has been rigorously tested. Does this or that plot point make sense? What are the characters’ goals? Is this unique and original? While the ultimate creative decisions rest with the filmmaker, the ones that survive the perturbations from PIXAR’s Brain Trust ultimately result in a stronger story.

But what can an isolated filmmaker do without access to the PIXAR Brain Trust? Start your own. Regularly focus-testing projects with other filmmakers whose opinion you respect is invaluable and now, thanks to social networking, simple to do. Go to some local film festivals or filmmaker events meet other filmmakers and start your own Brain Trust.

Be Willing to Set Projects Aside

If you put years of your life into developing a project, but it just wasn’t ready, would you be willing to put it aside? Walt Disney did this — many times. As someone with the privilege of going through Disney’s archives, I’ve had a chance to see many projects that were delayed or never came to fruition. Disney often resisted commercial pressure to rush a film into production, and guess who else has this habit? John Lasseter, Disney worshipper.

“I’ve got Disney blood running through my veins,” he has been quoted as saying. “I do what I do because of Walt Disney.” [The Sunday Times October 2009] Even before PIXAR had a track record, he threw out the original story for Toy Story and started again from scratch, even though doing so jeopardized a deal with the Disney Studio to help release it. We know from our perch in the present that it all worked out, but at that time, the pressure must have been enormous.

Following Walt Disney’s lead, Lasseter and other executives at PIXAR have taken steps to make such a hard call a easier. They keep a lot of projects in development. This is expensive, but it means they get a choice of projects when the production pipeline is ready.

Most successful indie filmmakers do something similar, if on a smaller scale. They “keep irons in the fire” and are “willing to kill their babies” if it serves the ultimate creative goal: making a great movie.

Play in the Sandbox

When bestselling business authors Bill Capodagli and Lynn Jackson analyzed the corporate culture of PIXAR, they observed a childlike sense of fun in every aspect of the company. One of the keys is the way collaboration is used to constantly “plus” projects. PIXAR employees build on each others’ ideas like kids working to build a massive sandcastle.

Their takeaway: “Innovation does not come from a miraculous revelation … it comes from habitual, nonstop collaboration.” As PIXAR employees eat breakfast cereal (provided free), they can sit around like kids at the breakfast table and bounce ideas off one another. Then they can adjourn to a secret room with a hidden door that opens by pressing a button under a statue (I’m not making this up) as they continue to work on it.

As a filmmaker, you have to feel free to experiment, unleash the imagination that was so strong in childhood. I’m not saying a bowl of Frosted Flakes is the best way to do that. But whatever sort of environment is a creative sandbox for you, make it happen.

There are plenty more PIXAR methods that deserve to be cloned by filmmakers, but I’ll leave it here for now. See you in the sandbox!

John Ott is a writer, filmmaker and founder of the website Making the Movie

MasteringFilm, powered by bestselling Focal Press authors, leading filmmakers, industry experts, and our editorial and marketing team (who live and breathe film every day). We believe creativity has an endless shelf life, and we are passionate about providing you the best resources that help give a longer shelf life to your creations.

Focal Press has been a leading publisher of Media Technology books for 70 years. We provide essential resources for professionals and students in many areas including: film and digital video production, photography & digital imaging, audio, animation, broadcast, theatre and web.

We are committed to publishing high quality books filled with practical hands-on information, dealing with cutting-edge and converging technologies from the experts in the field. You will find practical solutions to problems, examples you can apply to your work, and valuable insights that will help you keep up-to-date in these highly competitive fields.

We deliver to you the techniques that have proved successful for professionals, and inspire you to go further with your craft. Our books demystify ever-changing technologies and help you gain success.

Focal Press – learn, master, create

Thursday, September 8, 2011

DISNEY WAY LEADERSHIP

Leadership: How to Make an Elephant Fly

Posted on September 6, 2011 by Andy Uskavitch,

Linked 2 Leadership

Flying Elephant

“I seen a peanut stand, heard a rubber band,
I seen a needle that winked its eye.
But I be done seen ‘bout ev’rything
When I see an elephant fly.”

~”Dumbo” lyrics

Have you ever made an elephant fly? Probably not, but I know an organization that has. Of course I’m talking about the Walt Disney Company, and it’s become a catch-phrase . . . Make an elephant fly.

 

Uncle Walt’s Wisdom

Walt once said, “The way to get started is to quit talking and get started”. Figure out what you need, what you have, get the creative juices flowing, and get going. Good leaders ensure that this is being done. You can’t get anywhere by sitting around complaining because you don’t have this or that.

Unless you’re extremely lucky to have unlimited resources, you probably already know that accurate project planning is essential when you have a new project. This is illustrated in the way live-action and animated films are developed. With live-action, you can shoot extra film and use editing to get the outcome you want. You can’t do that with animation. It just costs too much to produce extra footage that you know you’re not going to use.

Another Disney executive summed it up perfectly in preparing his team saying, “Within these boundaries you will create. This is the budget, these are the limitations. Make it work within this framework.” In other words, “make an elephant fly”. Sometimes you just have to do with what you have to make it happen.

How to Make an Elephant Fly – Project Plan

The key to a successful project is in the planning. Creating a project plan is the first thing you should do when undertaking any kind of project.

Often project planning is ignored in favor of getting on with the work. However, many leaders fail to realize the value of a project plan in saving time, money and often, many, many problems.

In The Disney Way, Bill Capodagli and Lynn Jackson outline the nine steps to the planning process called, the “Blue Sky” process.

Step 1 – Blue Sky
  • Ask “What if?” instead of “What?”
  • For a while, learn to live with the discomfort of no knowing, or not being in full control.
  • Take a trip through fantasyland by starting with the story.
Step 2 – Concept development
  • Develop research.
  • Evaluate alternatives.
  • Recommend an idea.
Step 3 – Feasibility
  • Reconcile scope.
  • Prepare pro forma.
Step 4 – Schematic
  • Finalize master plan.
  • Outline initial business processes.
Step 5 – Design objectives
  • Finalize design details, equipment, and materials.
  • Develop implementation strategy and budget.
Step 6 – Contract documents
  • Prepare contract documents.
Step 7 – Production
  • Construct site infrastructure and develop work areas.
  • Produce show elements.
Step 8 – Install, test, adjust
  • Install the show.
Step 9 – Close out
  • Assemble final project documents.
  • Monitor performance.
  • Get sign-off letter from operations.

I guarantee that no one LIKE’s putting together a detailed plan, but it’s the only way the team and all of it’s leadership levels (in and out of the project team) can stay on track.

Expanded Excellence

In expanding on the Blue Sky process I’d make note of a couple of things that will make life so much easier. Because easier is good…

1 – Document Everything

Keep records throughout. Every time you change from your baseline, write down WHAT the change was and WHY it was necessary. Every time a new requirement is added to the project, write down WHERE the requirement came from and HOW the issue was adjusted because of it.

No one will remember everything – so write it down and you’ll be able to look back at any time.

2 – Keep Everyone Informed

Keep all of the project stakeholders informed of progress throughout the process. Let them know of your success as you complete each milestone, but also inform them of problems as soon as they come up. Also keep your team informed.

Make sure everyone is aware of what everyone else is doing.

Having followed all the steps above, you should have a good project plan and be able to deliver consistently successful products and services. Remember to update your plan as the project progresses, and measure progress against the plan. And at the end?

CELEBRATE!

What elephant are you going to make fly? Have you started planning yet? Is your team on board? What steps can you take this week to get things going?

 
 
Linked 2 Leadership is a group of global professionals dedicated to leadership development, organizational health, and personal & professional growth.
This group strives to maintain and communicate the highest standards and disciplines involved in personal leadership effectiveness

Bill Capodagli presents Customer Service - The Disney Way; Live Web & Audio Webinar Item No. 1838303; $179.00; Date: Web Conference 09/09/2011 Time: 1:00 PM - 2:00 PM CDT;www.nationalseminarstraining.com/RockhurstConferences

 

Description:

At Disney, every contact with a customer offers a chance to shine. Disney calls these contacts “Moments of Truth” ... the opportunities to create everlasting positive impressions! And, because the company demands excellence as an organizational absolute, even its fiercest competitors acknowledge that Disney is simply the best customer-centric company on the planet!

Now you can learn how to inspire that level of customer service passion in your own organization by joining us for Customer Service – “The Disney Way”!

Learn the Keys to Dazzling Customer Service in Just One Hour!
Attend this one-hour training session and learn Disney’s formula for customer service brilliance. You’ll gain invaluable ideas that your company can immediately implement to amazing effect.

You’ll also learn insider secrets about how Disney requires – and receives – customer-focused behavior from every employee … from top executives to part-time staff. You won’t want to miss that!

Produce a "Show" for Your Customers and They'll Thank You for It Forever!
Walt Disney knew that every aspect of his business was “show” business, and every moment spent with a customer meant that the employee was “onstage.” By perfecting the art of customer relations, Disney built a record of customer loyalty, satisfaction, and repeat business that became legendary.

Join us and you’ll learn how to capture this enthusiasm for customer service throughout your organization. Your team will learn how to put on a “show” that brings customers back again and again and again!
Disney's Success Can Be Your Success — Don't Miss This Training
So what are you waiting for? Learn how to support your business and your customers with the same level of excellence — join us for Customer Service — “The Disney Way” now!

What You'll Learn When You Attend ...

  • Disney’s No.1 unbreakable rule for providing the ultimate customer service
  • How Walt Disney’s version of “show” business is the perfect tonic for what ails your business
  • Identifying the “Moments of Truth” in your organization and ensuring nobody ever misses one again!
  • The hidden – and not-so-hidden – costs for your company of even a single poor customer service experience
  • How to use a little bit of Disney’s “pixie dust” to create your own customer-centric organization
  • Are you overlooking the first step in creating great service? Find out here.
  • How to gain complete buy-in for your new customer service vision and values from everyone up and down the corporate ladder
  • 5 keys to creating “magical” moments for your customers

Meet Your Speaker — Bill Capodagli

A serious student of excellence, Bill Capodagli has a thriving success story of his own. The original edition of The Disney Way, which Capodagli co-authored, was awarded the coveted “Best Business Book of the Year” by Fortune magazine and published in eight languages. He is also the co-author of The Disney Way Fieldbook, which provides action plans for instilling Disney's vision into any company, complete with diagnostic exercises, practice sessions, proven advice, and insightful questionnaires. Capodagli also co-authored the popular book, Leading at the Speed of Change: Using New Economy Rules to Invigorate Old Economy Companies.

The prolific best-selling author has nearly three decades of expertise in management consulting and corporate research. As managing partner of Capodagli Jackson Consulting, he brings dynamic managerial experience and graduate-level teaching experience to the firm.

Ever practical, Capodagli's style is also passionate and hard hitting. He is currently the most requested speaker in the United States on Walt Disney's original success and leadership principles. This webinar is a rare opportunity to hear directly from Capodagli.

“This book is about the real magic: Stimulating and harmonizing the collective energy of your people.” — Ken Blanchard, best-selling author of The One Minute Manager.

Thursday, September 1, 2011

DISNEY WAY COMMUNITY TURNING DREAMS INTO REALITY!

We are delighted to announce the first Disney Way community in the State of Michigan! Congratulations to Larry, Mark, Kevin and the entire team in Dowagiac!

LETTER TO BILL – AUGUST 31st
“Hello from Dowagiac…Last night Mark laid out the Educational Dream for Dowagiac…
In short, you laid the groundwork for exciting alliances heretofore unknown. Imagine, the School Administration is moving into City Hall to share space and services----the potential is unknown but vast. Here is a link to the Daily News. Enjoy, you are at the root of it all.”
http://www.dowagiacnews.com/2011/08/31/%E2%80%98dream%E2%80%99-would-remake-dowagiac/
Kind Regards,
Larry Seurynck, President

Board of Education

Dowagiac Union Schools,

Dowagiac, Michigan

Dr. Fred L. Mathews, chairman of the SMC Board of Trustees and a member of the Disney Way community committee, congratulates Supt. Dr. Mark Daniel on his presentation.

By John Eby

‘Dream’ would remake Dowagiac

Published 11:56pm Wednesday, August 31, 2011

Months in the making, since “Disney Way” author Bill Capodagli immersed Dowagiac Union Schools, City Hall, Southwestern Michigan College and Borgess-Lee Memorial Hospital in the customer service principles of Dream, Believe, Dare, Do, Superintendent Dr. Mark Daniel Wednesday night unveiled the “Dowagiac Educational Dream.”

The vision crafted since February is to create a “one in 100” district for the 21st century and a Dowagiac renaissance.

Daniel, his remarks prefaced by “When You Wish Upon a Star,” delivered a multi-media presentation brimming with engaging video elements about which he spoke.

The vision, which could take until 2015 to be fully realized, starts this fall with the administration leaving the Wolverine Building and moving into City Hall and follows a path that will definitely blaze a new trail, including moving high school students to the middle school, with construction of a two-floor addition in back to separate juniors and seniors from younger students; converting Union High into a districtwide grades 1-5 building offering consistent reading recovery to all students; and saving only Justus Gage as a districtwide Great Start center for kindergarten and preschoolers.

Patrick Hamilton, Sister Lakes and Kincheloe would join the Wolverine Building in jettisoning overhead and investing in energy conservation that would make the undertaking financially feasible to swing.

Voters will be asked to consider a bond issue in the spring of 2012, school board President Larry Seurynck said afterward.

Of course, the revelations studding the end of Daniel’s presentation came after a careful, comprehensive hour of aligning Dowagiac with best practices in modern education, such as Project-Based Learning designed to engage students, interspersed with Gov. Rick Snyder explaining the directions in which Michigan, poised for a pent-up recovery after years of shrinking, is moving.

For months district leaders have been consumed with creating an education culture, from bringing in new Steelcase furniture to show how classrooms have evolved from teachers as sages on the stage at the front of the room who are listened to to pods which move quickly into different configurations so students face each other and can interact, with teachers more guides and mentors who decide how to weave in such elements as video and social media.

Traditional classrooms discourage the engagement central to preparing for jobs in the workplace which stress collaboration, communication and problem-solving rather than memorizing facts gleaned from old-style lectures.

“Smart” classrooms like Dowagiac desires are only “a three-iron shot” away at partner SMC, Daniel noted in the DMS Performing Arts Center, completed in 2005.

A third of traditional classrooms are occupied by teacher space, Daniel said, which is opened up to avoid distraction from learning in modern new tech facilities.

Daniel, starting his second year with Dowagiac, said we live in a market-driven system and need to match the quality of living here with a top-notch educational system which will attract employers and investment and “will take all of us to make happen.”

“This building (DMS) itself, there’s so much value here,” Seurynck said after the meeting. “The resources here we can share — the auditorium, the gym, the common spaces, science and music labs. Those are all spaces we don’t have to build. Instead of having hallways, you open those up to 30 feet wide and each hallway becomes a technologically-rich media center. Classrooms have glass walls teachers can open to become part of the common area. Students migrate from a classroom out into the media center where they have fiber optics.”

Even Aug. 31 a Dowagiac delegation toured Rochester, Ind., Community High School.

“It’s really exciting,” Seurynck said, “and we could do these things (financially) because we’re not building a new library. (The added high school wing) would be, if you were standing back at the soccer field, at the left side of the building. The addition would have a second floor, built onto this building. Busing wouldn’t change a lot. Right now, we bus kids from behind Hale’s out to Kincheloe and from the south end of the school district, out past California Road at Indian Lake all the way up to Sister Lakes. Society has changed and gone away from the neighborhood school. Justus Gage isn’t a neighborhood school anymore. We don’t have huge clusters of students who can walk to school. All that was done when we redistricted to balance the number of kids.

“The problem with that is you’ve got two first grades out at Kincheloe, two first grades at J Gage, two first grades at Pat Ham and one first grade at Sister Lakes. Some have 19, some have 27 students. Not optimal class sizes” like could be accomplished in a central DUHS location. “We’ve got bubbles coming through the district all the time,” fluctuating from 105 to 125 or 150. “It’s very inefficient. And when students come to high school there’s a lot of variation in their preparedness because each building has a different strength.

“With all the kids in one building, you could have best practices for each grade and align your curriculum so that all are learning the same thing and hitting the same benchmarks at the same time in the same year. Right now, for our special needs students, we lose a day a week for travel. By consolidating, we can have higher quality people in touch with our kids for a greater period of time. The benefits just go on and on. The high school, built in the Sixties, is pushing 60 years old” and needs major upgrading. “It would be $3 million to $4 million just to put in a new boiler and it has only 900 amps. We’d take the efficiencies and using those to pay some of the freight. We’ve been working intensely with architects for four to six weeks. We’re analyzing putting a high-efficiency system in the high school, be it geothermal,” which would also provide air conditioning.

“How much do we save on energy? Then we take that money to pay back what we borrow in low-interest money from the state. It’s making improvements to the district now,” including lighting, “that will save energy, and earmark those savings to pay off debt. Dowagiac’s board leadership the last 10 years has been forward-looking, which puts us in a position to survive. We made a conscious decision between hunkering down, hanging on and hoping things get better or spending some of our fund equity in a calculated risk to make improvements that will bring more people to the community and jobs. When we hired Mark, the community fathers sat me down and said in no uncertain terms that they couldn’t recruit business because the schools were not performing, so we hired (Daniel), a guy with a vision who knows what it looks like. (Former president) Randy Cuthbert said he was the only guy who knows what it looks like and he had national model schools (in Indiana). There’s so much potential.”

“Classrooms should look very different today than when you and I were in school to create an educational culture and environment,” Daniel said. “We have some buildings that have been well-maintained,” but due to their age, “have some major needs. We are at a crossroads.

“Central office will be shared services with City Hall. We have to start thinking in that mentality and start finding ways to reduce expenses and costs, but still expand learning. I’m excited about going to City Hall and I’ll tell you why. Because it’s about community. We all share in this, so why shouldn’t city government be sharing education and technology. We already share fuel. We don’t even know” what other possibilities there might be, “and that’s exciting. I’m looking forward to working with City Manager Kevin Anderson and talking about what we can share — software, computers, copiers and on and on. One elementary center channels all resources into that facility. A 6-12 building? Do students who walk out of this pristine building, do they really want to go over to 9-12” at DUHS?

Chris Taylor-Alumni Field would be retained, the superintendent indicated.

“At the same time, we’re going to have to put dollars into some of our structures. Union High needs a whole new HVAC system. Why is that not AC yet? The boiler and pipes are at their life expectancy after serving their purpose well. That needs to be revamped. The new design would add on (to DMS) on the west with a second floor for 11th and 12th graders. I come from a national model school where we had seventh through 12th graders. There is extreme power when you have 11th and 12th graders for your younger students to model. Maturity in the building, you can just see it rise. Respect. Trust. Responsibility. It ramps up in a healthy way. At the same time, you need to make sure you don’t have a constant interaction with your younger students. Architects — (DUHS graduate) Scott Winchester — looked at a flow” which segregates students as they enter and exit.

“We’re going to have to expand the cafeteria,” Daniel explained. “This building was designed to expand and the governor said be smart in the way you spend your funding because you’re probably not going to get more unless you’re achieving, and you need to figure out shared services. I salute the fiscal management of this district. Most districts are talking about how to weather the storm rather than growth or opportunity. That’s not a way to be ready for the prosperity that’s going to happen in Michigan. Michigan is among the major states in the country primed for economic growth. It’s going to be different, but it’s going to come back. Advanced manufacturing with technology, which we get from SMC and our Van Buren vocational school.”