The storyboarding process is like building a house; it requires a logical progression. Just as a house begins with the architect’s conceptual rendering and then moves through the various stages—foundation, sub-flooring, walls, and roof—the storyboard process starts with the “concept,” or the problem to be solved, and moves along in a creative exchange of ideas and suggestions until the desired solution has taken shape.
Walt once said, “We don’t allow geniuses here.” And, Walt did not feel that creativity was just for right-brainers. He felt that everyone was creative. All we have to do is invite people to a session in which they can unleash their creative energies to solve a problem in a team atmosphere. Storyboarding helps you do just that.
Taking the time and effort to plan early is well worth the investment. If you change something in the planning stage, it costs you a dollar. If you change something in the design phase, it costs you ten dollars. If you change something after the product is built, it costs you a hundred dollars.
In your annual strategic planning process, don't forget to construct a planning storyboard. Think of what dreams and goals you and your team wish to accomplish, and let the storyboarding process help get your collective creative energies flowing!
Storyboarding - Chapter 10 - The Disney Way