Why Did We Write a Book on Pixar's Innovation?

For the past thirty years, we have studied Disney’s culture, wrote a best-selling book called The Disney Way, and continue to speak to thousands of people every year about Walt Disney’s success principles…dream, believe, dare, do. We were fascinated to watch Disney progress from being the premiere blockbuster movie studio to relying on a handful of storytelling pioneers in computer animation now known as Pixar – which became part of Disney in 2006. It was interesting to learn that Pixar leaders Ed Catmull and John Lasseter modeled their organization upon Walt Disney’s original studio. Pixar honors the legacy of Walt Disney by refusing to take shortcuts, by bringing the story to life in each and every movie they make, and by living a simple formula: "Quality is the best business plan of all."