WALT DISNEY'S "PLUS-ING" ALIVE AT PIXAR

Walt Disney originally coined the term plus-ing as a way of making something the product or idea better. One of our favorite examples of Walt's plus-ing happened late one year at Disneyland. Walt had decided to hold a Christmas parade at his new park. Knowing that the parade would cost several hundred thousand dollars, Walt's brother Roy and the accountants tried to convince him not to spend the money on such an extravagant event. Their rationale was that park guests were already coming for the Christmas holiday, and no one expected a parade. Walt responded, "That's just the point -we should do the parade precisely because no one's expecting it. Our goal at Disneyland is to always give the people more than they expect. As long as we keep surprising them, they'll keep coming back. But if they ever stop coming, it'll cost us ten times that much to get them to come back." Pixar's president Ed Catmull and chief creative officer John Lasseter have long been inspired by Walt Disney, and plus-ing has become a way of life at Pixar.

Never, ever accept "good enough"...there's always room for improvement.