This Pixar book is how to bring success to your own business or corporate culture using the secrets Pixar has in its culture. I've personally not yet read this Pixar book, but it looks quite interesting.
I worked in an environment similar to what Bill Capodagli describes in the late 90s during the dot-com boom, in a playful, swank office building. It WAS fun working there and there was a "coolness" factor being employed there. So I get it, I understand that the author is aiming for those in the higher-ups in corporate roles to change the culture of their companies.
If business strategy is more your thing, then this might be the book you're looking for. There's a great book review on the author's blog and on the Amazon page, there's a four-minute video promo with Capodagli you should find interesting.
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