In the 3rd edition (release date - March, 2016), we feature
organizations that are predominantly in start-up mode or have revamped their
strategies to become more customer-centric.
The line-up includes six entities that have recently launched their
businesses or have reinvented their cultures: TYRA Beauty, zTailors,
Science Center of Iowa, Joe C. Davis YMCA Outdoor Center/Camp Widjiwagan, the
Grand County Center of Grand Lake, Colorado and McLean County, Illinois Unit
(School) District No. 5. There are also three well-established organizations
who are striving to continuously improve: ACTS Retirement-Life Communities,
Rainbow Babies & Children’s Hospital and California State University,
Channel Islands. Two additional organizations,
Flanagin’s Bulk Mail Service and The Village Toy Center, demonstrate how the
Dream, Believe, Dare, Do principles apply in a small community business. And, finally, a case study of how Ottawa
County, Michigan, one of the most progressive state administrative divisions in
the US, has used each element of The
Disney Way as a starting point to create an amazing culture over a period
of three years.
At the end of chapters 2-12 is a riveting
example of how one of the featured organizations has put into action the
lessons of the chapter. Chapters 12,13,
and 14 are brand new chapters that showcase the following: Chapter 12 - Love -
The Real Pixie Dust, which explains the importance of love for employees,
customers, products, and yourself; Chapter 13 - Ottawa County, Michigan - Disney's Success Credo Transforms County
Government is the detailed account of
their phenomenally successful customer-centric journey; and Chapter 14 - Producing a Customer-Centric Culture – An Implementation
Strategy is a roadmap for implementing the Dream, Believe, Dare, Do principles
in any organization.
Throughout the book, you will also find “Questions
to Ask” and “Actions to Take” chalkboards. These will provide you with ideas
for living the Dream, Believe, Dare, Do principles and sustain outstanding
rewards in doing so. At the end of each
chapter, an Internet link to Chapter Chats with Bill is provided in which co-author,
Bill Capodagli, discusses additional insights regarding the materials.
This book tells the story of how passion for
employees, customers, and products translate into immeasurable success for Walt
Disney and other great leaders. Their
stories come to life through examples of real drive, courage, humanity and a
compelling thirst to make a difference within their own organizations. These leaders possess a charismatic quality
that so naturally inspires others to challenge themselves. In the same vein, they rely on the power of
everyone on the entire team to journey together and unlock the future
possibilities that they believe are endless.
Our wish for 2016 is that the inspirational stories in this updated and
expanded 3rd edition of The
Disney Way will challenge you to examine your Dream,
Believe, Dare, Do results and provide new readers with a framework to soar
beyond the limits of traditional management through these four powerful
principles. From entry level recruits to
CEOs, from private companies to public agencies, Walt Disney's principles
continue to redefine the nature of business in our age and revolutionize the
art of management.
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