Innovate the Pixar Way for Filmmakers

The PIXAR Method: Tricks of the Hit Machine

By John Ott

photo by: JD Hancock

At the time of writing, PIXAR has released its 12th number one box office film, Cars 2. In an industry that expects one out of ten releases to be hit films, their critical and box office track record is unprecedented. Not even the early Disney studio had such a run of success.

You could credit the talents of people who work there, from Chief Creative Officer John Lasseter on down. They are immensely talented people, to be sure. But there are plenty of people with talent in Hollywood. Why has no other studio had the same success?

I believe that PIXAR has certain unique methods that help them craft superior films. And the good news is, because PIXAR began as an outsider company, many of these methods are well within reach of the indie filmmaker. Here are a few new tricks from the old toys…

Perturbate the Model

While a single writer/director is usually the prime creative force behind each PIXAR film, all of the films are regularly subjected to “brutally honest” critiques while in development from a group known as the Brain Trust. The original members of the Brain Trust were Lasseter, Pete Docter (Up, Andrew Stanton (Finding Nemo, Wall-E) and the late Joe Ranft. The group now reportedly includes other directors and creatives like Brad Bird (The Incredibles, Lee Unkrich (Toy Story 3) and Brenda Chapman (The Prince of Egypt). As you can see, the story must withstand scrutiny from a collective with a massive movie IQ.

Finance wizards have an expression: to perturbate the model. They test how models of markets would react in this or that extreme situation. The creative wizards at PIXAR do exactly the same thing. Before they ever start animating a story, it has been rigorously tested. Does this or that plot point make sense? What are the characters’ goals? Is this unique and original? While the ultimate creative decisions rest with the filmmaker, the ones that survive the perturbations from PIXAR’s Brain Trust ultimately result in a stronger story.

But what can an isolated filmmaker do without access to the PIXAR Brain Trust? Start your own. Regularly focus-testing projects with other filmmakers whose opinion you respect is invaluable and now, thanks to social networking, simple to do. Go to some local film festivals or filmmaker events meet other filmmakers and start your own Brain Trust.

Be Willing to Set Projects Aside

If you put years of your life into developing a project, but it just wasn’t ready, would you be willing to put it aside? Walt Disney did this — many times. As someone with the privilege of going through Disney’s archives, I’ve had a chance to see many projects that were delayed or never came to fruition. Disney often resisted commercial pressure to rush a film into production, and guess who else has this habit? John Lasseter, Disney worshipper.

“I’ve got Disney blood running through my veins,” he has been quoted as saying. “I do what I do because of Walt Disney.” [The Sunday Times October 2009] Even before PIXAR had a track record, he threw out the original story for Toy Story and started again from scratch, even though doing so jeopardized a deal with the Disney Studio to help release it. We know from our perch in the present that it all worked out, but at that time, the pressure must have been enormous.

Following Walt Disney’s lead, Lasseter and other executives at PIXAR have taken steps to make such a hard call a easier. They keep a lot of projects in development. This is expensive, but it means they get a choice of projects when the production pipeline is ready.

Most successful indie filmmakers do something similar, if on a smaller scale. They “keep irons in the fire” and are “willing to kill their babies” if it serves the ultimate creative goal: making a great movie.

Play in the Sandbox

When bestselling business authors Bill Capodagli and Lynn Jackson analyzed the corporate culture of PIXAR, they observed a childlike sense of fun in every aspect of the company. One of the keys is the way collaboration is used to constantly “plus” projects. PIXAR employees build on each others’ ideas like kids working to build a massive sandcastle.

Their takeaway: “Innovation does not come from a miraculous revelation … it comes from habitual, nonstop collaboration.” As PIXAR employees eat breakfast cereal (provided free), they can sit around like kids at the breakfast table and bounce ideas off one another. Then they can adjourn to a secret room with a hidden door that opens by pressing a button under a statue (I’m not making this up) as they continue to work on it.

As a filmmaker, you have to feel free to experiment, unleash the imagination that was so strong in childhood. I’m not saying a bowl of Frosted Flakes is the best way to do that. But whatever sort of environment is a creative sandbox for you, make it happen.

There are plenty more PIXAR methods that deserve to be cloned by filmmakers, but I’ll leave it here for now. See you in the sandbox!

John Ott is a writer, filmmaker and founder of the website Making the Movie

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“Dreams and Dreamers” SHARE Keynote Review

 

On Monday, August 8, SHARE President, Janet Sun took the stage to welcome SHARE attendees and introduce keynote speaker Bill Capodagli of Capodagli Jackson Consulting.

Bill surprised attendees by riding into his presentation on a scooter, which he then gave away to an audience member. This set the tone for a discussion on the importance of building a creative workplace and embracing your inner childlike spirit. Bill’s engaging presentation addressed many of the findings from his latest book, titled Innovate the Pixar Way: Business Lessons from the World’s Most Creative Corporate Playground, which is the definitive account of Pixar’s creative culture. Bill’s approach to the workplace served as a glimpse into the opportunities that can arise from a professional culture where mutual respect, trust, collaboration and fun can produce phenomenal results.

SHARE was proud to host over 1,000 Enterprise IT professionals in Orlando, Florida, August 7 – 12, 2011, for a week filled with deep-dive discussions into the latest industry developments, engaging networking events and new professional connections. SHARE attendees selected from over 500 technical sessions offered during the week, engaged with over 40 industry exhibitors in the Technology Exchange Expo and mingled with fellow IT users to discuss mutual interests and solutions.

Orange Leaders Embrace Innovate the Pixar Way

Excerpts from the What is Orange blog…How do you emphasize MILESTONES?

Posted on http://www.whatisorange.org   5/5/11 by Bre Hallberg

Milestones come and go whether we’re prepared for them or not. So, why not spend a little bit of time planning for those moments in life AND preparing the parents of the kids in your ministry for the milestones that they’re going to encounter?

This month we’ll be discussing how church leaders can better partner with parents to become more actively involved in key events that mark milestones in their kids’ lives. And on a personal note, we’re going to be talking about how to make the little stuff in life count, and be intentional about celebrating even the smallest milestones.

We know that you lead in several ways at any given time. You lead yourself, you lead volunteers, you might lead a staff, and you often lead up. So, here’s what we have in store for you to accomplish each of these tasks:

PERSONAL LEADERSHIP DEVELOPMENT
How does this happen every single week? Sunday just won’t slow down. But don’t allow that to interfere with the investment you make in yourself as a leader. Go ahead and grab your number two pencil to mark some personal time each week this month to invest in your own leadership development—20 minutes should do it. We’ve already got a plan for you, so making the time is the first step to accomplishing it.

BOOK REVIEW:
Innovate the Pixar Way by Bill Capodagli and Lynn Jackson
Pixar isn’t exactly known for “little things,” but they certainly ARE known for their creativity. And one of the keys to this creativity is finding unique ways to celebrate the workplace— making even small details a big deal. Capodagli and Jackson share this unusual approach with readers so that you can also celebrate and create in your own work environment.

REAL LIFE:
Pixar
Back to the big screen! We’re going to be taking a very practical look at how Pixar celebrates, brainstorms and creates. Check out the details behind their work environment and staff culture that make this company so unique. Then, discover how you can apply those to your ministry environment.

About Orange Leaders

It’s a gathering of leaders who are passionate about engaging churches and families to influence the faith and character of the next generation. They focus their web content around the concept of Orange. 

Orange is a secondary color, created when you combine two primary colors—red and yellow.

Orange is what red and yellow can do when they combine efforts. If you paint only with red, you will get what only red can do. If you paint only with yellow, you will get what only yellow can do. But when you paint with red and yellow, you’ll get new possibilities, fresh solutions and vibrant outcomes.

They believe the warm heart of the family can be represented by the color red, and the bright light of the church can be represented by the color yellow. When these two entities combine their efforts for the sake of the spiritual growth of the next generation, the result is Orange.

EBSCO Reviews Innovate the Pixar Way

Today, many American companies are highly risk averse and are taking a short-term view of business. Greater focus on innovation is needed to make companies more competitive. In Innovate the Pixar Way, Bill Capodagli and Lynn Jackson discuss how leaders at animation giant Pixar have cultivated an innovative culture. They identify numerous ways that organizations can create their own “innovation playgrounds.” While researching the sources of Pixar’s innovative genius, the authors examined the company’s culture, leadership, teaming, and training. Organizations that are both innovative and profitable require a delicate balance between two very different characteristics: 1) childlike dreaming and 2) task-driven execution. Pixar has been successful at achieving this balance.

EBSCO Publishing is an experienced information solution provider and the largest aggregator of journals and periodicals in the world. In addition to providing resources to support the complete information technology needs of the world’s largest corporations and government agencies, EBSCO is:

• One of the 200 largest private companies in the United States, as reported by Forbes
• A chief resource used in the top twelve ranked MBA programs, as reported by Financial Times
• A leader in providing outstanding information technology solutions for the world’s most-recognized companies and industry leaders for more than 60 years

With a combination of creative editorial, technical, and business skills and operations, EBSCO Publishing provides an outstanding collection of resources. This includes proprietary content, as well as book summaries and reports for learning professionals with selected articles from top magazine and journal publishers.

INNOVATE THE PIXAR WAY BOOK REVIEW

Whimsical analysis of Pixar's "fun is work" corporate philosophy, July 26, 2010
By
Rolf Dobelli (Switzerland)

Despite a blue-sky tone, this book offers a fascinating window into the singular culture of Pixar, the world's foremost animation studio. Management consultants Bill Capodagli and Lynn Jackson balance their accounts of technological advances, cutthroat corporate politics and astonishing profits with descriptions of Pixar's arcane approach to strategy and human resources.

The tale of how Pixar's leaders exercise their determination to run the shop their own way - while standing up to interference from Disney, their corporate parent - injects narrative drama into this straightforward presentation of Pixar's in-house philosophy. Its leaders' willingness to accept failure, and their faith in their own judgment about products and people, prove inspiring.

The lessons offered at the end of each chapter err toward the simplistic and don't usually demonstrate how conventional businesses might apply Pixar's methods. Instead, the authors mostly leave extrapolation of Pixar's business teachings to the reader.

A lengthy index citing other companies that thrive under a "fun" matrix helps make up for that shortcoming. getAbstract finds that those examples, plus revealing quotes from Pixar executives, will enable readers to emulate Pixar's strategy as they enjoy this inside-the-theatre corporate profile.