Bill Capodagli–Disney Way Author Gives Advice on Writing a Book

http://www.blogtalkradio.com/mountaintopuniversity

Innovate the Pixar Way for Filmmakers

The PIXAR Method: Tricks of the Hit Machine

By John Ott

photo by: JD Hancock

At the time of writing, PIXAR has released its 12th number one box office film, Cars 2. In an industry that expects one out of ten releases to be hit films, their critical and box office track record is unprecedented. Not even the early Disney studio had such a run of success.

You could credit the talents of people who work there, from Chief Creative Officer John Lasseter on down. They are immensely talented people, to be sure. But there are plenty of people with talent in Hollywood. Why has no other studio had the same success?

I believe that PIXAR has certain unique methods that help them craft superior films. And the good news is, because PIXAR began as an outsider company, many of these methods are well within reach of the indie filmmaker. Here are a few new tricks from the old toys…

Perturbate the Model

While a single writer/director is usually the prime creative force behind each PIXAR film, all of the films are regularly subjected to “brutally honest” critiques while in development from a group known as the Brain Trust. The original members of the Brain Trust were Lasseter, Pete Docter (Up, Andrew Stanton (Finding Nemo, Wall-E) and the late Joe Ranft. The group now reportedly includes other directors and creatives like Brad Bird (The Incredibles, Lee Unkrich (Toy Story 3) and Brenda Chapman (The Prince of Egypt). As you can see, the story must withstand scrutiny from a collective with a massive movie IQ.

Finance wizards have an expression: to perturbate the model. They test how models of markets would react in this or that extreme situation. The creative wizards at PIXAR do exactly the same thing. Before they ever start animating a story, it has been rigorously tested. Does this or that plot point make sense? What are the characters’ goals? Is this unique and original? While the ultimate creative decisions rest with the filmmaker, the ones that survive the perturbations from PIXAR’s Brain Trust ultimately result in a stronger story.

But what can an isolated filmmaker do without access to the PIXAR Brain Trust? Start your own. Regularly focus-testing projects with other filmmakers whose opinion you respect is invaluable and now, thanks to social networking, simple to do. Go to some local film festivals or filmmaker events meet other filmmakers and start your own Brain Trust.

Be Willing to Set Projects Aside

If you put years of your life into developing a project, but it just wasn’t ready, would you be willing to put it aside? Walt Disney did this — many times. As someone with the privilege of going through Disney’s archives, I’ve had a chance to see many projects that were delayed or never came to fruition. Disney often resisted commercial pressure to rush a film into production, and guess who else has this habit? John Lasseter, Disney worshipper.

“I’ve got Disney blood running through my veins,” he has been quoted as saying. “I do what I do because of Walt Disney.” [The Sunday Times October 2009] Even before PIXAR had a track record, he threw out the original story for Toy Story and started again from scratch, even though doing so jeopardized a deal with the Disney Studio to help release it. We know from our perch in the present that it all worked out, but at that time, the pressure must have been enormous.

Following Walt Disney’s lead, Lasseter and other executives at PIXAR have taken steps to make such a hard call a easier. They keep a lot of projects in development. This is expensive, but it means they get a choice of projects when the production pipeline is ready.

Most successful indie filmmakers do something similar, if on a smaller scale. They “keep irons in the fire” and are “willing to kill their babies” if it serves the ultimate creative goal: making a great movie.

Play in the Sandbox

When bestselling business authors Bill Capodagli and Lynn Jackson analyzed the corporate culture of PIXAR, they observed a childlike sense of fun in every aspect of the company. One of the keys is the way collaboration is used to constantly “plus” projects. PIXAR employees build on each others’ ideas like kids working to build a massive sandcastle.

Their takeaway: “Innovation does not come from a miraculous revelation … it comes from habitual, nonstop collaboration.” As PIXAR employees eat breakfast cereal (provided free), they can sit around like kids at the breakfast table and bounce ideas off one another. Then they can adjourn to a secret room with a hidden door that opens by pressing a button under a statue (I’m not making this up) as they continue to work on it.

As a filmmaker, you have to feel free to experiment, unleash the imagination that was so strong in childhood. I’m not saying a bowl of Frosted Flakes is the best way to do that. But whatever sort of environment is a creative sandbox for you, make it happen.

There are plenty more PIXAR methods that deserve to be cloned by filmmakers, but I’ll leave it here for now. See you in the sandbox!

John Ott is a writer, filmmaker and founder of the website Making the Movie

MasteringFilm, powered by bestselling Focal Press authors, leading filmmakers, industry experts, and our editorial and marketing team (who live and breathe film every day). We believe creativity has an endless shelf life, and we are passionate about providing you the best resources that help give a longer shelf life to your creations.

Focal Press has been a leading publisher of Media Technology books for 70 years. We provide essential resources for professionals and students in many areas including: film and digital video production, photography & digital imaging, audio, animation, broadcast, theatre and web.

We are committed to publishing high quality books filled with practical hands-on information, dealing with cutting-edge and converging technologies from the experts in the field. You will find practical solutions to problems, examples you can apply to your work, and valuable insights that will help you keep up-to-date in these highly competitive fields.

We deliver to you the techniques that have proved successful for professionals, and inspire you to go further with your craft. Our books demystify ever-changing technologies and help you gain success.

Focal Press – learn, master, create

“Dreams and Dreamers” SHARE Keynote Review

 

On Monday, August 8, SHARE President, Janet Sun took the stage to welcome SHARE attendees and introduce keynote speaker Bill Capodagli of Capodagli Jackson Consulting.

Bill surprised attendees by riding into his presentation on a scooter, which he then gave away to an audience member. This set the tone for a discussion on the importance of building a creative workplace and embracing your inner childlike spirit. Bill’s engaging presentation addressed many of the findings from his latest book, titled Innovate the Pixar Way: Business Lessons from the World’s Most Creative Corporate Playground, which is the definitive account of Pixar’s creative culture. Bill’s approach to the workplace served as a glimpse into the opportunities that can arise from a professional culture where mutual respect, trust, collaboration and fun can produce phenomenal results.

SHARE was proud to host over 1,000 Enterprise IT professionals in Orlando, Florida, August 7 – 12, 2011, for a week filled with deep-dive discussions into the latest industry developments, engaging networking events and new professional connections. SHARE attendees selected from over 500 technical sessions offered during the week, engaged with over 40 industry exhibitors in the Technology Exchange Expo and mingled with fellow IT users to discuss mutual interests and solutions.

BILL CAPODAGLI’S VIDEO FROM THE 13TH World Human Resources Congress in Montreal

Finally….we have a link to clips from Bill’s Sept, 2010 keynote in Montreal:

http://www.portailrh.org/StudioRH/fiche4.aspx?p=444886

Words of Welcome from Canada’s Prime Minister

I am pleased to extend my warmest greetings to everyone attending the 13th World Human Resources Congress, organized by Quebec’s Ordre des conseillers en ressources humaines agréés.

The human resources management sector has certainly been affected by the deteriorating global economic environment in recent months. This slowdown is suited to a period of reflection, encouraging us to explore new avenues adapted to current realities. The holding of this event is of particular relevance, providing a unique opportunity for human resources specialists from throughout the world to address these issues.

This three-day congress will enable participants to share with their colleagues and discuss innovative measures to help recovering economies face today’s challenges. I have no doubt that this conference will touch on new approaches and markets that will help stimulate the economic recovery and strengthen the critical human resources management sector.

On behalf of the Government of Canada, I would like to congratulate the organizers on their outstanding work. I wish all the participants a very productive congress.

The Prime Minister of Canada,

Steven Harper

Orange Leaders Embrace Innovate the Pixar Way

Excerpts from the What is Orange blog…How do you emphasize MILESTONES?

Posted on http://www.whatisorange.org   5/5/11 by Bre Hallberg

Milestones come and go whether we’re prepared for them or not. So, why not spend a little bit of time planning for those moments in life AND preparing the parents of the kids in your ministry for the milestones that they’re going to encounter?

This month we’ll be discussing how church leaders can better partner with parents to become more actively involved in key events that mark milestones in their kids’ lives. And on a personal note, we’re going to be talking about how to make the little stuff in life count, and be intentional about celebrating even the smallest milestones.

We know that you lead in several ways at any given time. You lead yourself, you lead volunteers, you might lead a staff, and you often lead up. So, here’s what we have in store for you to accomplish each of these tasks:

PERSONAL LEADERSHIP DEVELOPMENT
How does this happen every single week? Sunday just won’t slow down. But don’t allow that to interfere with the investment you make in yourself as a leader. Go ahead and grab your number two pencil to mark some personal time each week this month to invest in your own leadership development—20 minutes should do it. We’ve already got a plan for you, so making the time is the first step to accomplishing it.

BOOK REVIEW:
Innovate the Pixar Way by Bill Capodagli and Lynn Jackson
Pixar isn’t exactly known for “little things,” but they certainly ARE known for their creativity. And one of the keys to this creativity is finding unique ways to celebrate the workplace— making even small details a big deal. Capodagli and Jackson share this unusual approach with readers so that you can also celebrate and create in your own work environment.

REAL LIFE:
Pixar
Back to the big screen! We’re going to be taking a very practical look at how Pixar celebrates, brainstorms and creates. Check out the details behind their work environment and staff culture that make this company so unique. Then, discover how you can apply those to your ministry environment.

About Orange Leaders

It’s a gathering of leaders who are passionate about engaging churches and families to influence the faith and character of the next generation. They focus their web content around the concept of Orange. 

Orange is a secondary color, created when you combine two primary colors—red and yellow.

Orange is what red and yellow can do when they combine efforts. If you paint only with red, you will get what only red can do. If you paint only with yellow, you will get what only yellow can do. But when you paint with red and yellow, you’ll get new possibilities, fresh solutions and vibrant outcomes.

They believe the warm heart of the family can be represented by the color red, and the bright light of the church can be represented by the color yellow. When these two entities combine their efforts for the sake of the spiritual growth of the next generation, the result is Orange.

Innovate the Pixar Way Review by North Allegheny School District (PA) Superintendent of Schools.

In the book, “Innovate the Pixar Way,” based on the success story of Pixar studios, who brought us “Toy Story,” “The Incredibles,” “Wall-E,” and so many other animated success stories, Pixar embraces creativity, innovation and imagination in all that they do as an organization. The authors believe that sometimes the imaginative spirit falls silent as a child grows older, but that we as educators still have the power to bring those childhood dreams back to life because creativity and imagination are resilient skills and remain hidden away in the deepest caverns of our children’s minds, waiting to be unleashed. Pixar believes that collaboration is critical to the process of generating creative ideas and solving problems, but we have to take risks to do so and sometimes creative ideas may fail. But it’s all about taking the risk to create in the first place…that’s what is important…if you fail at something or a child fails at something, it’s okay…life goes on. Amid all the nuances of American education today, one of the most critical elements centers on not losing sight of the creative juices and innovative spirit within our teachers and students. Let's not let the creative spirit in our children whither on the vine. Our future as a nation depends on it!

By Dr. Patricia Green

Give Pixar a Break!

This week, the LA Times reported: “On Friday, Pixar debuts the highly-anticipated third chapter of its popular "Toy Story" saga, to be followed in the next two years by new installments of "Cars" and "Monsters, Inc." Pixar won't have another original movie until 2012.” The articles goes on to paint Pixar as selling into Disney’s pressure to produce “franchise” movies that will gross as much, if not more, in consumer products. This may sell newspapers, but let’s examine the facts:

Toy Story 2 was the result of a Disney directive to Pixar. Originally, Disney had positioned the film as a low cost, low quality, direct-to-video release. Pixar convinced Disney to make Toy Story 2 as a theatrical release and it did what many critics said was the impossible…improve on a near perfect original.

This article leads readers to believe that Disney CEO Bob Iger forces Pixar to “franchise” movies. In April of 2009 Doug Creutz, vice-president of Cowen and Company Investment Bankers said, “The worries keep coming, despite Pixar’s track record, because each film it delivers seems to be less commercial.” Iger’s response, “We seek to make great films first. If the film gives birth to a franchise, we are the first to leverage such success. A check the boxes approach to creativity is likely to result in blandness and failure.”

So why not give Pixar a break? Their first sequel in 11 years…let’s wait and see if it has the same magic as Toy Story and Toy Story 2. My money is on Iger, Catmull and John Lasseter.

They all get it…make a great product and the bottom line will follow.